What if the biggest problem in AI-powered commerce isn’t the AI at all, but the data feeding it?

In this episode of IT Infrastructure as a Conversation, I spoke with Tarun Chandrasekhar, Chief Product Officer at Syndigo, about the hidden infrastructure powering modern commerce and why product data has suddenly become one of the most strategic assets inside every retail and consumer brand.

As AI shopping assistants, conversational commerce, and agentic retail experiences rapidly move into the mainstream, many companies are discovering a hard truth. Their product information systems were never built for an AI-first world. Tarun explained why decades of fragmented product records, disconnected systems, inconsistent metadata, and siloed workflows are now becoming major blockers to reliable AI-driven discovery and personalization.

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