Jack Madrid | AI and EI in the call centre industry in the Philippines

In this episode of the IRIS Pod, host Tom is joined by IRIS CEO Jacobi Anstruther and IBPAP President & CEO Jack Madrid. They delve into the role of generative AI in the call center industry in the Philippines, emphasising the necessity of embracing technology and developing infrastructure to support channel partners and employees. The discussion also underscores the enduring value of face-to-face interactions and relationship-building. Additionally, Jack shares insights into IBPAP's cornerstone strategy for the industry through their 2028 roadmap vision.