In this episode of Into The Podverse, host Tony Doe explores the AMP Accords, a landmark white paper from the Alliance for Measurement in Podcasting that marks a turning point for the global industry. This episode breaks down the three fundamental questions the industry can no longer ignore: What exactly is a podcast? How should we measure it? And how do we prove it works?.

Key topics covered in this episode:

• The "Eyes Closed" Test: Discover a remarkably simple new definition to settle the video podcast debate: if the content works with your eyes closed, it’s a podcast.
• From Downloads to Consumption: Why the industry is shifting away from "vanity metrics" like downloads toward measuring actual listening and engagement.
• Closing the Advertising Gap: How standardised metrics and improved attribution could un ...