What does it take to move a podcast from on-demand listening to traditional radio?

Podcast host Gboyega O. Adeoya shares his experience taking The Sample Axis Podcast to the Nigerian airwaves, including what worked, what didn’t, and how radio changed audience reach.

This episode explores the practical benefits and challenges of blending podcasting with broadcast radio, and what creators should consider before making the jump.

Originally published on April 24, 2023.