Mark Asquith on Audio Influence

How do podcasters build real influence through audio?

Mark Asquith, co-founder of CaptivateFM, explains what audio influence really means, why authentic engagement matters more than fast growth, and how technology shapes long-term podcast success.

This episode covers message clarity, audience trust, and the opportunities ahead for podcast creators, including the growing potential of the African podcast market.

Originally published on May 22, 2023.