Kevin Masaba on Empowering Uganda

Kevin Masaba shares how he uses podcasting to engage Uganda’s youth, transform audio media, and create career opportunities. From pop-up studios in schools to leveraging smartphones, he shows how podcasts democratize media and inspire the next generation. Kevin also reflects on adapting radio expertise to digital platforms and measuring audience impact. Listeners gain insight into using podcasts for authentic communication and fostering innovation. Originally published on March 13, 2024.