What happens when short drama actors become more accessible to fans than traditional film and television stars? In this interview, Wenwen speaks with Jaxx—widely known in the industry as the “Vertical Godmother”—about the rapid development and professionalization of the global vertical drama industry.

Based in Amsterdam, Jaxx works across talent mentoring, production, industry development, and international collaboration. She has become known for connecting actors, producers, casting professionals, platforms, and other members of the growing vertical drama ecosystem.

The conversation explores:

• Why vertical drama is an emotional product—and “soap opera on steroids”

• How actors can build their social media presence while maintaining healthy boundaries with fans

• The risks created by parasocial relation ...