What does it take to succeed in the global vertical drama industry?

In this interview, I speak with an Executive Producer and Head of Creative Content at muVpix, an emerging vertical drama platform building a creator-focused content and distribution ecosystem, about the realities of producing, developing, and distributing short dramas in today’s rapidly evolving market.

We discuss:

• How he entered the vertical drama industry

• The role of an Executive Producer in vertical dramas • Lessons learned from early productions • Why pre-production communication is critical

• What defines a successful vertical drama

• Is vertical drama simply “soap opera on steroids”?

• Storytelling vs. data-driven decision-making

• How production value is evolving

• How to deve ...