Ben kicks off the new podcast with a look at the company's new brand promise, "Right By You," and what it means for customers and employees alike. They also cover industry news from the RVIA Aftermarket Conference, take on employee questions covering everything from pricing transparency to AI training, celebrate team members going above and beyond with this month's Make It Right Moments, and more!

Key Points

New Brand Promise: "Right By You"

• The company has landed on a new brand platform called "Right by you," replacing "RVer's Trusted Resource"
• It's built around the "Caregiver" brand archetype (think Pampers-style trust and care)
• It applies to the entire ownership experience, not just the sale, and to employees, not just customers
• No new logo, colors ...