Legacy vs. Trend: Keeping a 170-Year-Old Brand Culturally Relevant with Kelly McGinnis | Season 3 Episode 19
imPRessions: a pollack group production por The Pollack Group
Notas del episodio
This week’s imPRessions episode celebrates a 170-year legacy.
Levi’s isn’t just another fashion brand; it’s a cultural icon. Joining Jenn and Kalli is Kelly McGinnis, Levi’s Senior Vice President and Chief Communications Officer, who discusses the company’s long history of purpose-driven advocacy, its partnership with Beyonce, and everything in between. Tune in now!
Palabras clave
public relationsmarketingpollackimpressionsthe pollack groupagencymediapartnershipscommunicationsevolution of marketingLevi's