Ethical Journalism and PR During a Crisis with Lauren Coronado | Season 3 Episode 15

When a disaster strikes, reporters are usually the first to respond…and the last to leave. The LA wildfires that devastated the vibrant city earlier this year served as a stark reminder of the importance of journalism in times of crisis.

Lauren Coronado, a reporter for NBC4 Los Angeles, joins Jenn and Kalli this week to discuss what it was like covering the emergency fires in real-time. From the emotional toll to the responsibility of sensitive storytelling, Lauren unpacks the tremendous effort it takes to cover from the frontlines of a crisis.