The Psychology of PR and Marketing: Understanding Neuromarketing with Roger Dooley | Season 2 Episode 20

Fun fact: consumers purchase a product or trust a company due to the psychological markup in their brains. In fact, experts study how our brains respond to marketing stimuli to understand consumer habits.

In today’s episode, Jenn and Kalli are joined by Roger Dooley, author of Brainfluence: 100 Ways to Persuade and convince consumers with Neuromarketing and frequent Forbes contributor. Tune in to understand the basics of Neuromarketing and where the interesting concept will take our field next.