In this episode, Calvin Coyles sits down with Kim Barrett, the media buyer behind more than $300 million in client results and one of the most experienced digital marketers in Australia.

Together, they break down the real skills, decisions, and strategies that set profitable ad campaigns apart from those that fail.

Inside this episode, you will learn:

• Why most people give up on ads long before they’ve actually tested anything

• The NOC Method: Niche, Offer, Copy

• Why your offer matters more than your creative

• How to choose audiences that actually convert

• Why a poor plan executed well beats a perfect plan executed poorly

• What media buyers really do and why the industry is exploding

• How paid ads and organic content need to work together in 2025

• What is changing i ...