Notas del episodio
You want to SAY SOMETHING about what's happening with politics, the news, and the world - but HOW? 🤔
How do you navigate the anger, help empower people who are suffering, and make a meaningful impact with your content - WITHOUT turning off your audience by going totally off-brand?
In this episode, I'm showing you how to manage the balance between marketing your brand and sharing your political concerns. 💫
In it, I share some of the exact same strategies I used to manage multiple brands over 9 years working as a freelance social media manager, including:
🪄 Why an aligned brand messaging strategy can help you spot opportunities to not only address current political events with your brand, but do so in a way that positions YOU as a thought leader - without alienating your audience!
🪄 The difference between forgettable 'performative' political content that adds to the noise online, and memorable content that empowers people to take ACTION
🪄5 Questions to ask yourself before you post political content to ensure what you're about to put out is on-brand and will STRENGTHEN your messaging, not weaken it!
You do NOT have to stay silent about what is happening or risk your business being seen as 'not giving AF' - you can - and should - speak up if your political concerns are important enough to you.
Listen to find out how!
🪄📺WATCH This Episode on YouTube: https://youtu.be/kB19Q5BOJsc
Additional Things Mentioned In This Episode:
🪄🦢 The SWAN Treasure Map custom marketing audit (direct payment link) https://www.paypal.com/ncp/payment/ZGM4RSSX3SYQ4
🪄🦢 The SWAN MENTORING PROGRAMS: Apply for more details at: https://forms.gle/iTGmwFBn2SAWcVqK8
🪄📺Episode #25: (Watch on YouTube) - I am an American Living in Australia. Here's why I DO NOT Recommend Moving Here https://youtu.be/4UlfcouBf9c?si=Wv-nYtikjyqLWC5Y
🪄📖 Book: 'Cashvertising' by Drew Eric Whitman: (Bookshop.org) https://bookshop.org/p/books/cashvertising-how-to-use-more-than-100-secrets-of-ad-agency-psychology-to-make-big-money-selling-anything-to-anyone-drew-eric-whitman/b2ccd3c5d41508ff?ean=9781601630322&next=t
🪄✍️Blog Post: The 1% Secret To becoming A Content Creator https://www.hexotica.com.au/learn-digital-marketing/becoming-a-content-creator/
🪄✍️Hexotica's blog for resources on how to start a location-independent, self-reliant AF online business: https://www.hexotica.com.au/