The Hidden Power Behind UK–US Business in Florida

What does it really take to build meaningful international business relationships?

In this episode, Shaun Thornton sits down with Justine Assal, His Majesty’s British Honorary Consul for Central Florida, to unpack the real connection between the UK and Florida. From trade and investment to community building and global opportunity, this conversation goes far beyond theory. It’s a behind-the-scenes look at how relationships, trust, and consistency drive real business growth across borders.

If you're a business owner thinking about expansion, partnerships, or even your eventual exit, this episode highlights something critical. Opportunities don’t just appear. They’re built through networks, credibility, and long-term thinking. Whether you're local or international, this is a masterclass in how business actually gets done.

📌Connect or follow Shaun Thornton

👉 LinkedIn: https://www.linkedin.com/in/shaunthorntonbusinessbroker/

👉 Facebook: https://www.facebook.com/ShaunThorntonBusinessBroker/

👉 YouTube: https://www.youtube.com/@HappyBuyerHappySellerPodcast

📌Connect or follow Justine Assal

👉 LinkedIn: https://www.linkedin.com/in/justineassal/

👉 Instagram: https://www.instagram.com/justineassal/

00:00 – Introduction to Justine Assal

02:10 – From the UK to Central Florida

04:30 – What a British Honorary Consul Actually Does

07:15 – The UK–Florida Business Relationship Explained

10:40 – Why Orlando Is More Than Tourism

14:05 – Key Industries Driving International Growth

18:20 – The Role of the British American Business Council

22:10 – Building Real Business Relationships

25:30 – DreamFlight & Community Impact

29:10 – How Global Business Actually Happens

32:45 – Final Thoughts & Key Takeaways

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