What does it really take to build meaningful international business relationships?

In this episode, Shaun Thornton sits down with Justine Assal, His Majesty’s British Honorary Consul for Central Florida, to unpack the real connection between the UK and Florida. From trade and investment to community building and global opportunity, this conversation goes far beyond theory. It’s a behind-the-scenes look at how relationships, trust, and consistency drive real business growth across borders.

If you're a business owner thinking about expansion, partnerships, or even your eventual exit, this episode highlights something critical. Opportunities don’t just appear. They’re built through networks, credibility, and long-term thinking. Whether you're local or international, this is a masterclass in how business actually gets done. ...