Some backlink providers offer one time payments, or lifetime backlinks (pay once and the backlinks stay online forever). This is always a scam. There is literally no such thing as a lifetime backlink and they are 100% lying to you and scamming you. In fact, most of these "lifetime backlinks" stay online for less than one year. At best, you will get a small benefit and then it will disappear. At worst, your site will get a penalty. Learn the details about why in this episode.