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2:26 The 4 things you need to rank

2:56 episode 2 talks about multiple types of penalties

Link: https://www.youtube.com/watch?v=ElGAxpB8q1A

6:14 SEO is a competition, not a checklist

6:29 SEO is not about doing everything according to a checklist

6:37 A checklist presumes a standard exists

7:46 Backlinks usually either cost money or effort

7:51 There are 4 ways to get backlinks

Link: