AI made marketing faster—but did it actually make it better?

In this episode of Growth Digger, Akanksha Dass, Director of Marketing & Communications at Growth Natives, sits down with Abeer Aulakh, Director of Marketing & Communications at DiGGrowth, to explore how AI is changing what it takes to succeed in marketing.

AI has made content creation, campaign execution, and data analysis faster than ever. But with execution no longer being the biggest bottleneck, something else has been exposed: the quality of our strategy and decision-making.

In this conversation, we explore:

✓Why better decision-making is becoming the real competitive advantage in marketing

✓Why more AI-generated content doesn't necessarily mean more meaningful content

✓ How buyer journeys are becoming less linear and what that mean ...