Have you ever found yourself typing “sorry” before you have even said what you need to say?

In this episode of the Alice series, Alice faces a moment many women in business know all too well. A potential client questions her price, and her first instinct is to apologise, discount and over explain.

But this time, Alice pauses.

Through a powerful and relatable story, this episode explores the hidden cost of over apologising, undercharging, people pleasing and making yourself “easy” at the expense of your own wellbeing and business sustainability.

You will be invited to reflect on where you may be apologising in your pricing, your calendar, your boundaries, your messaging or your success. More importantly, you will learn how to shift from shrinking and over explaining to communicating with clarity, confidence and warmth. ...