What does it really take to run a football club?

We go deep with Bradford City CEO Ryan Sparks.

No titles, no PR lines, just the truth.

From his early days to leading a club with thousands of eyes watching every move...

Behind the CEO boardroom door,

The weight of decisions,

The future of Valley Parade,

And what’s next for Bradford City.

This is the man behind the title, raw, honest, unapologetic.