Over 106 million people in the United States live in designated disaster areas, with millions more around the world. Flooding, earthquakes, fires, and other natural disasters can devastate miles of land and uproot families in one fell swoop.

Trying to get back on your feet after experiencing something like that can be overwhelming. Russell Tuchman and Adrian Baker-Kang started Rebuildee as a way to help. Think of Rebuildee as a cross between GoFundMe and a wedding registry — only for disaster recovery.

We're talking about how they've grown the company, why user experience is so important, and what's often underlooked in the face of disaster recovery.