If you’re looking to start a business, there are certain questions you’ll need to ask. What am I passionate about? Who is my target audience? What challenges can I address?

Hassanatou Barry began answering these questions and saw an opportunity. She’s a young, innovative and resolute entrepreneur. She had been babysitting for years as a side hustle when she realized she had a tremendous passion for it. She soon started identifying opportunities in the market, learning there weren’t enough credible resources out there for caregivers. She took those insights and used them to start a business of her own: The Babysitter Guru.