Go for Donny! with Mark Koesterer – NIL vs. NCAA, Sports Marketing, and Behind-the-Scenes Stories | VIDEO + AUDIO

In this special episode of Go for Donny!, host Donny McGuire chats with Mark Koesterer—sports marketing expert and a pioneer in the Name, Image, and Likeness (NIL) space. Mark brings an inside look at Hollywood’s sports wardrobe industry, product placement in blockbuster movies, and his journey working on iconic sports films like "Moneyball" and "A League of Their Own."

We dive into the evolution of the NIL era and its impact on the NCAA, sharing first-hand stories about athlete branding, collegiate sports regulations, and real-world NIL deals. Discover what’s really happening behind the scenes as student-athletes navigate pay-for-play, boosters, collectives, and the ever-shifting landscape of college sport ...