How Marketing Agencies Choose Mus...

How Marketing Agencies Choose Music for Ads and Sync Licensing // With Tess Nyberg

How Musicians Make It por Adam Meckler
T1 · E4
21 mar 2022
34:50

Notas del episodio

Host Adam Meckler and guest Tess Nyberg talk about how Tess chooses music when she's working on ads for brands like Cheerios, Skippy, Hormel, Reeses, Larabar, Totinos and more. She is Group Creative Director at Martin Williams Advertising, and sits on the board of MPLS Madwomen, an organization that exists to empower women's voices and increase gender equity in the Twin Cities creative industry.

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Stuff we talked about:

Pond5 Music (stock music database): https://www.pond5.com/

Marmoset Music: https://www.marmosetmusic.com/

Who'z the Boss: https://whozthebossmusic.com/

Blacklabel Music: https://www.blacklabelmusic.com/

Tracks the Sync Book: https://www.goodreads.com/book/show/60280763-tracks-that-sync

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From Tess:

Cheerios: https://youtu.be/sAEV2JuZCag

GOODBELLY: https://youtu.be/6zcndR_vS34

General Mills Cereals: https://youtu.be/NV8sYr9Nw8g

Allina Health: https://youtu.be/MCz2uP9NfPk

^These are ads I (Tess) did. The music between these varies greatly in style. But definitely sets the tone for the spots.

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A: An Ad you didn't do where the music makes the spot?

T: A classic: https://youtu.be/jdccNAOvPHg

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Download Gig Boss app: https://linktr.ee/gigboss

Join the Gig Boss Facebook Group: https://www.facebook.com/groups/gigboss

Bumper Music: Sunshine is Out by Adam Meckler https://open.spotify.com/track/1u12flYbzE4jxD1cwG5pGT?si=5228a5324e474da9

Palabras clave

music for ads
tess nyberg