"A brand is what you want to be k...

"A brand is what you want to be known for" and tips for tech marketing success with Kristi Melani, CMO of Telesign

Giant Leaps for Brandkind por Nat Lennox
T1 · E8
31 may 2024
56:30

Notas del episodio

Kristi Melani is one of my favorite marketing leaders, as well as a professional mentor and friend. In this episode, Kristi shares her tips for creating alignment between marketing and other departments, driving demand, and creating a happy, productive marketing team. I hope you enjoy the episode!

Palabras clave

brand
marketing
podcast
start-up
social media
measurement
marketing investment
start-up business
CMO
tech
b2b marketing
start-up marketing 101
marketing leadership
brand investment
how to measure ROI
marketing ROI
Rebrand
Branding
Creative Leadership
How to brand
How to Rebrand
how to re-brand
agency life
in-house
marketing team
production
campaign creative
Kristi Melani
Telesign
fraud prevention