"Your brand is how your company makes people feel" and other musings with Diana Klochkova, CMO of Privateer

From her "humble" beginnings running social media for big brands like Levis in the pre-social-investment days, Diana Klochkova has watched the landscape of brand and marketing evolve. Now the CMO for one of ex-Apple founder Steve Wozniak's ventures, Diana discusses the importance of brand, how to frame marketing and brand investment within the big picture of your business, brand interactions, and when start-ups should REALLY hire a CMO. I hope you enjoy the episode.