Though we may not realise it, our environments are often designed with the intention of ‘nudging’ us towards more desirable choices – a phenomenon known as choice architecture. In this episode, we introduce you to two of the main techniques used in choice architecture – nudges and defaults – and demonstrate how influential they can be in guiding the choices we make about our health, savings, and the environment. We provide you with tips for how you can build this science into your daily routine, so you can become the choice architect in your own life!

📊 Key research studies we discussed:

• Study comparing opt-out (presumed consent) vs. opt-in (explicit consent) vs. mandated choice defaults for organ donation:  ...