Damian Madden discusses his role as Director of Consumer Experience and Digital Transformation at Pernod Ricard, emphasizing the shift from product-focused to consumer-centric approaches in business. He highlights the integration of online and offline experiences and the strategic use of data to enhance customer interactions. Alongside his professional role, Damian shares insights into his personal projects, which include running a gallery, writing a book, and tackling youth mental health issues. The discussion also delves into the challenges of balancing work with personal passions and the phenomenon of 'digital amnesia,' where reliance on technology impacts our ability to be present. Overall, the episode underscores the importance of curiosity and adaptability in today's fast-evolving consumer experience landscape.

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