Getting patients through the door is one challenge. Building a patient-acquisition system that keeps working as your clinic grows is another.

In part three of our patient acquisition series, we break down how to scale your marketing beyond the owner doing everything personally.

A major focus of this episode is corporate contracts. We discuss how partnerships with employers, athletic organizations, and local businesses can create consistent exposure to groups of potential patients while giving clinics a growth channel that can be repeated, measured, and eventually delegated.

We also compare corporate partnerships with more traditional physician referral relationships and explain why your ideal patient should influence which opportunities you pursue.

From there, we move into the marketing numbers every clinic owner should un ...