In this episode of Fort Worth Innovates, host Cameron Cushman sits down with Demetrie King, founder of Market Match, a Fort Worth–based startup revolutionizing market research through swipe-based technology. Inspired by the simplicity of apps like Tinder, Market Match allows consumers to quickly swipe through product options, giving businesses real-time insight into what customers actually want—before they make costly purchasing decisions.

King shares how his background as a vending machine entrepreneur exposed a major disconnect between consumer demand and supplier assumptions, leading him to build a gamified, mobile-first survey platform that dramatically increases engagement. Compared to traditional tools like Google Forms, Market Match generates hundreds of responses in minutes, helping ...