This is a story about staying human while solving serious problems, and building a business whose success is measured by the size of the problem it helps solve, not by how long it remains the only company doing it.

In this episode of Flip the Focus, Jen and Producer Nico sit down with Maddi Ingham, co-founder of GreenPay, Australia’s green payment processor, to talk about what happens when you take an ordinary piece of business infrastructure and give it a much bigger purpose.

Maddi’s story begins in management consulting, moves through startup operations, hypergrowth and impact finance, and eventually leads to GreenPay: a full-stack payment processor that donates 50% of its profits to protecting Australian nature. Rather than reinventing how payments work, GreenPay is looking at how an existing, widely used system can become ...