Building a Multi-Product Media Brand, with New Eastern Europe’s Adam Reichardt

New Eastern Europe is one of the very few English-language outlets dedicated to politics and society in Central and Eastern Europe.

The Fix’s Anton Protsiuk spoke with editor-in-chief Adam Reichardt about how New Eastern Europe built a sustainable niche media model over 15 years, combining print, digital, and podcast products. Reichardt reflects on audience growth, the perks of an NGO structure, and whether he’d still launch a print magazine if he were beginning today.

Note: this episode is part of the MOST project, a European Commission initiative connecting six non-profit media outlets. The Fix works as a mentor and consultant on product, audience, and business development for partner newsrooms.

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Music and background sounds: Pixabay music