Lessons from Wikipedia

In this episode, our host Jakub Parusinski speaks with Sheetal Puri, fundraising director at the Wikimedia Foundation. They dive into the fundraising strategy behind one of the world’s most trusted websites: Wikipedia. They explore how small wording changes — even a single word — can shift millions in donations, why longer messages outperform short ones, and how authenticity drives results.

Dive deeper:

• Learn more about Sheetal Puri on Linkedin.
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