In this episode of AgriCurious, Dennis Baffour-Awuah sits down with Dr. Shuyang Qu, an agricultural science communication researcher, to explore the powerful role emotions play in shaping how people engage with science. From trust and identity to values and lived experiences, the conversation examines why facts alone are often not enough to change minds.

Together, they discuss how researchers and communicators can better connect with diverse audiences, navigate misinformation, and communicate agricultural innovations in ways that are both meaningful and effective. Whether you're a scientist, student, communicator, or simply curious about why people think the way they do, this episode offers insights into the human side of science communication.

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