Notas del episodio
Most failed AI projects are not too timid. They are far too ambitious.
Alastair McDermott talks to Michael Zipursky, CEO and co-founder of Consulting Success, who has advised organisations from startups to billion-dollar corporations across more than seventy-five industries, about why simple beats sophisticated almost every time. Recorded November 2024.
They get into:
- The "big solution" trap, and why five use cases at once produces none
- Build or buy, and the question nobody asks before signing
- What happened when an AI sales tool was pitched to him, and the brand risk underneath it
- Using AI to find your own use cases, rather than guessing at them
- Why he thinks subject-matter expertise gets more valuable, not less
Listen now, wherever you get your podcasts.