Marketing and Authentic Personal Brand in the Age of AI - with Mark Schaefer

Your personal brand is supposed to be the authentic you. So what happens when a machine helps you write it? Alastair McDermott talks to Mark Schaefer, author of Marketing Rebellion, Known and Belonging to the Brand, about the contradiction sitting underneath AI-assisted thought leadership. Schaefer had just tried to write a book with AI doing the heavy lifting. It was, in his words, a complete flop - and working out exactly why turned into a much better argument than the book would have been. Recorded April 2024. They get into: - Why an AI draft produces "the best average of the past", and why that makes for a lousy book - Where the line sits between an assist and an outright fake - Why writing a book is like taking a master's degree, and what you lose by skipping it - The disclosure question nobody has settled: at what point do you owe the reader a note? Listen now, wherever you get your podcasts.