How a Startmate Launch Club Founder Built an AI Companion to Help Mothers Skip the Doomscroll

Most new mothers aren't short on information about pregnancy and birth, they're drowning in it, and that's the real problem this episode of Femtech At Work Podcast digs into. Gemma Campbell, founder of the motherhood app Mae, joins us to talk about what happens when a lonely, fragmented birth experience becomes the spark for a startup.

If you've ever felt like the "village" mothers talk about just isn't there anymore, this one will stay with you.

Key Takeaways:

• Why does Gemma believe new mothers aren't ill-informed, but overwhelmed by something else entirely
• Discover the moment that convinced Gemma that an information app is needed to feel like a warm conversation, not a search engine.
• Find out how being picked for Startmate’s pre-accelerator Launch Club completely reshaped how Gemma built Mae
• What made Gemma abandon her "ship fast" plan for Mae and launch a totally different product instead
• Learn why Gemma calls the solo founder journey "the ultimate hustle" and what keeps her going through it

Resources:

Gemma Campbell: LinkedIn

Mae: LinkedIn | Tiktok | Instagram

Mae: askmae.app/

Pearl: pearlbirth.com

Pearl: Instagram

Maaike Steinebach: LinkedIn

Website Femtech Future: femtechfuture.com

Instagram Femtech Future: @femtech_future

If any of this made you nod along, the late nights, the information overload, the feeling of doing it all alone, please know you're not the only one, and conversations like this exist so you never have to feel that way for long. If Gemma's story gave you even a little comfort or a new way to think about your own journey, the kindest thing you can do is leave a 5-star review, like and share this with your network because it genuinely helps more mothers and more founders like Gemma find this show. Thank you so much for being here!