What if the most stressful part of IVF wasn’t the hormones, the scans, or the emotional rollercoaster, but the chaos of managing it all alone at your kitchen table?

In this episode, we meet the doctor-turned-founder who decided that fertility patients deserve better than photocopied instructions and guesswork. Joining us is Dr. Caroline Fiddler, a medical doctor and founder of Cycle Guide, a purpose-built IVF and fertility treatment organizer app. Drawing on her own two-and-a-half-year IVF journey and her career in hospital systems, Caroline shares how witnessing outdated, fragmented processes pushed her to build a simple, intuitive fertility app that helps patients take back control of their treatment.

If you’re going through fertility treatment, building in femtech, or working in healthcare and wondering how to improve patient jour ...