🏋️‍♀️ Extended version of this interview: https://www.patreon.com/posts/state-of-olympic-145657821 🏋️‍♀️

What if the best part of the sport is the stories of the athletes rather than the numbers on the board? In this Evidence Strong Show episode, Brian Oliver explains why highlighting athletes’ backgrounds and voices can change how we broadcast and watch weightlifting, what was really happening in Olympic weightlifting governance within the last decade, and how media in the sport are changing.

Brian Oliver is a seasoned journalist who spent 35 years in English newspapers, including serving as sports editor of The Observer. He worked at the London 2012 Olympics as weightlifting media manage ...