Email Marketing, Funnels & Automation for Horse Businesses | Denise Alvarez

Horse Business Marketing That Actually Works with Denise Alvarez (Part 2)

In this follow-up conversation, Jamie welcomes back marketing coach Denise Alvarez for a deeper discussion on practical marketing strategies that help horse professionals build sustainable businesses.

After sharing his own experience working with Denise on a marketing clarity coaching session, the conversation explores email marketing, lead magnets, marketing funnels, automation, storytelling, customer experience, and how horse professionals can attract more of their ideal clients without feeling "salesy."

Whether you're a trainer, instructor, photographer, coach, or another equine business owner, this episode is packed with practical ideas you can implement immediately.

Timestamps

00:00 – Welcome back, Denise! Jamie shares his experience using Denise's Clarity Coaching service.

10:05 – Foundational marketing strategies every horse professional should start with.

11:15 – Why your email list is still your most valuable marketing asset.

15:03 – Does email still work for younger audiences? Social media vs. email marketing.

17:15 – Why you must own your audience instead of relying on social media platforms.

22:42 – Funnels explained simply: turning followers into customers.

24:24 – Lead magnets that actually generate quality clients.

29:16 – The seven lead sources every horse business should be using.

34:23 – How to successfully pitch yourself as a podcast guest.

40:41 – Using events and clinics as powerful marketing opportunities.

44:55 – Storytelling that attracts your ideal clients.

52:34 – Customer relationship management (CRM) systems for horse businesses.

58:43 – Where automation can save hours every week.

1:00:19 – Creating a professional client experience that justifies premium pricing.

Resources Mentioned

Stormlily Marketing https://stormlily.com

Clarity Coaching Call https://stormlily.com/clarity

Free Lead Magnet Resource Guide https://stormlily.com/freebie

Take the Reins Coaching Program https://www.stormlilymarketing.com/take-the-reins-coaching

How to Market Your Horse Business Podcast https://stormlily.com/podcast

Connect with Denise Alvarez

Website https://stormlily.com

Listen to More Equine Business Edge

Website https://equinerevshare.com/podcast

YouTube https://www.youtube.com/@EquineBusinessEdge

Connect with Equine RevShare

Website https://equinerevshare.com

Helping horse professionals earn additional revenue by recommending the products they already use and trust.