From Rodeo Arena to Digital Marketing Success: How Colter Ellis Built Multiple Online Income Streams
Notas del episodio
What if the skills you learned in the rodeo arena could help you build a profitable online business?
In this episode of the Equine Business Edge Podcast, Jamie Birch sits down with rodeo competitor, announcer, content creator, and digital marketer Colter Ellis. Colter shares his journey from the rodeo arena to building online income streams through affiliate marketing, TikTok Shop, brand partnerships, and user-generated content (UGC).
They discuss the realities of making a living in rodeo, the mindset shift that led Colter toward entrepreneurship, and how he and his mom discovered affiliate marketing and generated their first commissions online. Colter breaks down the differences between affiliate marketing, TikTok Shop, brand deals, and UGC while providing practical advice for horse professionals and anyone interested in creating additional income streams.
Whether you're a trainer, clinician, rodeo athlete, equine business owner, or aspiring content creator, this episode is packed with actionable insights on building an audience, creating engaging content, and leveraging social media to generate revenue.
Timestamps
00:00 – Intro: Colter's journey from rodeo to digital marketing
00:48 – Growing up in rodeo and early successes
02:08 – Why rodeo alone wasn't enough financially
03:47 – The Wyoming ranch conversation that changed everything
08:00 – Discovering affiliate marketing and earning the first $2,500
11:19 – Early wins with TikTok content and course promotion
12:41 – Using entrepreneurship to help family and create freedom
15:06 – Wealth, success, and giving back
17:34 – Faith, money, and character
18:54 – Building a dream ranch and long-term vision
21:43 – Avoiding scams and bad actors in affiliate marketing
22:36 – The importance of mentorship and education
27:20 – Affiliate marketing, TikTok Shop, brand deals, and UGC explained
28:33 – Creating content that converts: hooks, stories, and calls to action
40:11 – Content planning and consistency strategies
42:30 – Authenticity and overcoming camera shyness
46:22 – Faceless content and UGC opportunities
52:07 – Building relationships with brands
61:25 – Maximizing affiliate and TikTok Shop income
66:55 – Equipment recommendations for beginners
70:04 – How to get started today
75:30 – Investing in mentorship and education
77:18 – Final thoughts and how to connect with Colter
Resources Mentioned
• Digital Wealth Academy
• MiniChat
• TikTok Shop
Connect with Colter Ellis
Instagram: https://www.instagram.com/colter_ellis_inspire/
TikTok: https://www.tiktok.com/@colter_ellis_inspire
Connect with Equine Business Edge
Website: https://equinerevshare.com
Podcast: https://equinerevshare.com/podcast/