In this episode, Denise Alvarez, founder of StormLily Marketing and host of the How to Market Your Horse Business podcast, shares her unique journey from lifelong horse enthusiast to marketing coach for horse professionals. Discover practical insights on building sustainable horse businesses.

Key Topics:

• Denise’s background in marketing and how her passion for horses led to her current business
• Transitioning from non-profit work, to done-for-you services to business coaching with a “done with you” approach
• The importance of niching down in the horse industry and clarifying your ideal client
• Developing sustainable marketing foundations using Denise’s FARM framework (Foundation, Architecture, Rhythm, Management)
• How to craft compelling offers tailored to your target audience ...