In this episode of Entertainment Education: The Podcast - The One With Short Form Media, we explore one of the biggest transformations in modern media: the rise of short-form content. Platforms like TikTok, Instagram Reels, and YouTube Shorts have fundamentally changed how audiences discover information, consume entertainment, and engage with stories. As attention increasingly shifts toward content measured in seconds rather than minutes, we ask what has fueled this change and what it means for the future of communication. Joining me this episode is Associate Professor of Film and Video Production at Johnson C Smith, Sitara Sadler.