"Most athletes chase fame; the legends build scarcity."

In a world of viral highlights and fleeting clout, how do you turn a physical card into a generational asset? Today, we go Unfiltered with Trevor Cornwell, Senior Talent Relations Contracts Manager at The Upper Deck Company, the exclusive home to icons like Michael Jordan, Tiger Woods, and Wayne Gretzky.

Trevor pulls back the curtain on the multi-million dollar world of sports collectibles, explaining why a player’s market value is often decided in a boardroom long before they hit the hall of fame. Whether you are an athlete looking to own your narrative, an agent protecting a client's likeness, or a collector hunting for the next "Grail," this episode is your professional playbook.

In this masterclass, we break down:

The Scarcity Strategy: How Upper Deck manages the  ...