In this webinar, Global Commercial Director at YouGov, Will Ullstein, joined hosts Bede Feltham and Ruth Reynolds to discuss how panels are helping to activate audiences and enrich first-party data. 

YouGov has long provided insights and data to businesses, governments and the third sector to help them better serve their customers, citizens and stakeholders. YouGov is one of the most trusted data-driven panel research businesses; what you may not know is that the data they collect sits in a central platform that provides a unique and extremely powerful 360-degree view of consumers' lives. 

This data is then used by brands and their agencies for media planning, activation and enriching their first-party data. 

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