In this episode, hosts Bede Feltham and Ruth Reynolds welcome Dan Larden, Head of Media at ISBA, to delve into the industry's preparedness for a future without third-party cookies.

ISBA is the body that represents brand owners advertising in the UK, empowering them to understand the industry and shape its future, giving a single voice to advocacy for the improvement of the industry.

In the episode, Dan explores various facets including activation and measurement in a cookieless era. He also sheds light on the escalating utilisation of first-party data (1PD) and the requisite consent accompanying its usage.

With ISBA representing numerous brands in the UK, this session provides valuable insights to those keen on staying informed.

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