Nathan Spang: From Walmart to the NBA

Nathan, recently promoted Chief Executive Officer of RSM (Retail Sports Marketing), who shares insights from a 22-year journey in sales, marketing, and strategy. Based in Charlotte, North Carolina, RSM is a leading shopper marketing and retail experience agency working with powerhouse clients like Walmart, Sam’s Club, Red Bull, Tyson, Meta, and Unilever. Nathan also oversees major strategic partnerships spanning NASCAR, the NBA, and iconic country music properties such as the CMA Awards and the Grand Ole Opry.

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