Stephen Brown, COO of LedgerGurus and co-owner of Sole Toscana, sits down with Stacy Walker, Director of Growth at LedgerGurus, to break down their 2025 Ecommerce KPI report. They walk through what actually separates profitable brands from struggling ones using clean, real financial data.

They explain how growth, profitability, ad spend, and channel mix all connect. You will learn what the top-performing brands are doing differently and why many sellers are chasing growth without understanding their numbers.

Key Takeaways

• Clean financial data is required for benchmarking. Bad accounting leads to wrong decisions.
• 44% of brands were both growing and profitable. Most brands are not hitting both.
• Gross margin alone does not guarantee profitability. It is only the starting point.  ...