8 minutes to Crowdfunding Goal, The Power of Community with Alpkit Co-Founder David Hanney | E07

This week's episode of "Ask an Ecom Expert" is with the experienced Retailer David Hanney, Co-Founder of Alpkit.

Sections 🎬

0:00 Intro

1:44 Go Outdoors to Alpkit

3:59 Brand Values

6:27 Why DTC not Retailers?

8:02 What helps you cut through the noise?

10:21 Crowdfunding Success

13:02 Community Support

18:15 Listening to Consumers

18:50 The Importance of Word of Mouth

20:03 Investing in Bricks & Mortar

25:29 Testing Product & Training Staff

25:57 Biggest Challenge in 2021/22

26:57 Favourite Ecommerce Brand

27:33 B Corps, Why Alpkit Invested

31:44 Alpkit Festival

Guest Details

Alpkit - https://alpkit.com/ D

avid Hanney - https://www.linkedin.com/in/david-han...

Host Details

Genie Goals - https://www.geniegoals.co.uk/

Hannah Hooton - https://www.linkedin.com/in/hannahhooton or Instagram @ecommercehannah