Hitesh Anand, Founder of Gibie on Sustainable Start-Ups and Community Building Marketing | E03

This weeks episode of "Ask an Ecom Expert" is with passionate entrepreneur Hitesh Anand, Founder and CEO of Gibie Home Furnishings.

Hitesh's insight into the textile industry is unparalleled. This knowledge along with 3 years of market research has led to the creation of Gibie. It's a bath linen company with a difference - they use the 5000-year-old Ayurvedic practices instead of chemical dying to colour their garments.

Being a bootstrapped business, Hitesh talks about how Gibie cuts through the noise to target its consumers. A combination of organic marketing, community building and adding value to consumers experience are helping him develop this inspiration brand.

Sections 🎬

0:00 Intro by Hannah

1:38 Hitesh's Background

4:03 Ayurvedic Dying Process & Scaling

5:05 Sell the benefits not the product

5:41 How to ensure sustainability throughout the business

8:22 Sustainable Supply Chain

9:39 Being Honest with Consumers

11:09 The Value of Customer Feedback

12:26 The Pre Launch Process

13:01 Market Entry Strategy - DTC and USP

14:56 Organic Marketing and Community Building

17:13 Favourite Ecommerce Brand

18:20 Question - Live Shopping

Guest Details

Gibie Home Furnishings - https://www.gibie.co/

Hitesh Anand - https://www.linkedin.com/in/hiteshanand/ or Instagram @hiteshanand

Host Details

Genie Goals - https://www.geniegoals.co.uk/

Hannah Hooton - https://www.linkedin.com/in/hannahhoo... or Instagram @ecomexperthannah